For those who want to take a deep dive into the field of communications, I highly recommend The Handbook of Strategic Public Relations and Integrated Marketing Communications.
Edited by Clarke Caywood of Northwestern University, the second edition of this tome just hit the bookstores. The blurb on the inside flap calls this “the most authoritative, comprehensive resource of its kind” – and based on length alone (900+ pages), I don’t doubt that. Continue reading
Is “happiness” an emerging social trend and business priority?
I’m seeing it more often these days, sometimes in surprising places. Why is that, and what does it mean? Continue reading
There’s a lot of talk right now about Mitt Romney’s authenticity – how warm, personable, in-touch and likeable he is. Romney’s comment a while back that “corporations are people” added to questions about his true nature and personality.
I raise these points not to judge Romney, but because they got me thinking about authenticity in the corporate context: what does corporate authenticity look like, and why does it matter? Continue reading
Several issues threaten to dent and possibly damage corporate reputations in 2012. Here are five I plan to watch closely: Continue reading
With crystal ball fired up and tongue planted firmly in cheek, I now step far out on a limb and offer five bold predictions for 2012: Continue reading
