In a time when corporate corruption seems almost commonplace and trust in business is depressingly low, is it realistic to saddle Chief Communications Officers (CCOs) with the Herculean task of curating corporate character? The LIBOR mess at Barclays (and, soon, other banks) begs the question. Continue reading
My career began on this day 33 years ago. It was also a bright and sweltering day, and the anniversary got me thinking about what has and has not changed in business and society over the years. Continue reading
I’m a respectable golfer and can talk all day about the game, yet I can’t play like a PGA pro for more than a few holes. Great golf swings may look simple, but they involve a complex series of biomechanical movements. Throw in competitive pressure, variable terrain and fickle weather, and golf mastery remains a distant dream for me and most players.
In a sense, the process of playing great golf is similar to the process of effectively managing corporate reputation – far easier to discuss than execute, as I argued in a recent post. But success is possible, especially if companies make the right decisions upfront about the reputation team and its approach. Here are a few thoughts on effective teams:
More than a century before Al Gore invented the Internet, Abraham Lincoln observed: “Character is like a tree and reputation like its shadow. The shadow is what we think of it; the tree is the real thing.” Now, that analogy doesn’t make Honest Abe a forefather of corporate reputation management. But it still rings true today, and here’s why. Continue reading
Having trouble making sense of the ever-changing social media landscape? Not sure what is what, and too busy to keep up with it all? If yes, then join me and a large, growing crowd. Here’s a supremely useful infographic, nicely sorted for your convenience. Good piece about it on this blog, too.
Much of what is written, tweeted and said about reputation management is superficial, knee-jerk stuff from pundits who are primarily interested in gaining followers and boosting their profile as a talking head. Continue reading