Is it possible to manage corporate character?

In a time when corporate corruption seems almost commonplace and trust in business is depressingly low, is it realistic to saddle Chief Communications Officers (CCOs) with the Herculean task of curating corporate character? The LIBOR mess at Barclays (and, soon, other banks) begs the question. Continue reading

Corporate brands and authenticity

More than a century before Al Gore invented the Internet, Abraham Lincoln observed: “Character is like a tree and reputation like its shadow. The shadow is what we think of it; the tree is the real thing.” Now, that analogy doesn’t make Honest Abe a forefather of corporate reputation management. But it still rings true today, and here’s why. Continue reading