Comments for authentic reputation http://authenticreputation.com thoughts on building and managing corporate reputation Tue, 07 Feb 2012 23:15:33 +0000 hourly 1 http://wordpress.com/ Comment on Taking sides by Mark Bain http://authenticreputation.com/2012/02/03/taking-sides/#comment-21 Tue, 07 Feb 2012 23:15:33 +0000 http://authenticreputation.com/?p=233#comment-21 Bruce, fair points. Social media certainly caused the issue to snowball quickly. But I go back to the initial decision at the core of the snowball; I just can’t fathom why any company or organization would take political sides in these circumstances.

]]> Comment on Taking sides by ebharrison http://authenticreputation.com/2012/02/03/taking-sides/#comment-20 Sat, 04 Feb 2012 19:13:16 +0000 http://authenticreputation.com/?p=233#comment-20 Congress snapped back from pursuing online protection bills. Komen snapped back from its course… Looking at this strictly as a crisis communication case: It’s a crisis for company and organization communicators when Twitter, Facebook, Tumblr et al go maximum blast hostile, both in the sense that “crisis” means everything else, everything planned, everything positive, everything connective, stops while you deal with it. Can company communicators proceed with “authentic communication” without pre-testing, thinking through internet backlash that is not necessarily from the company’s stakeholders? Does this change everything?

]]> Comment on Taking sides by Elliot Schreiber http://authenticreputation.com/2012/02/03/taking-sides/#comment-18 Sat, 04 Feb 2012 02:22:02 +0000 http://authenticreputation.com/?p=233#comment-18 They gave in but their comments about their rationale were never consistent, clear indication of trying to find an excuse to stick. They are now partnering with a group to promote pink gun sales.

They are now getting push back from the right for caving in. They’ve created a mess and th may be the begining of the end. I wouldn’t be surprised to see hearings on how they’ve spent their money. A good portion has gone to lawyers to drive from the market any charity that uses the term “cure”.

Tim Doke, their former PR head has said that it s an organization out of control with a CEO more interested in her own social and political position than with breast cancer eradication.

]]> Comment on 2012 predictions by Kris D. http://authenticreputation.com/2011/12/26/2012-predictions/#comment-9 Tue, 27 Dec 2011 18:52:23 +0000 http://authenticreputation.com/?p=122#comment-9 Hear, hear, I mean. Sigh…..

]]> Comment on 2012 predictions by Kris D. http://authenticreputation.com/2011/12/26/2012-predictions/#comment-8 Tue, 27 Dec 2011 18:51:34 +0000 http://authenticreputation.com/?p=122#comment-8 Here, here! Welcome to 2012 and new opportunities, adventures, and friendly encounters!

]]> Comment on Corporate reputation thought leadership by Elliot Schreiber http://authenticreputation.com/2011/12/21/corporate-reputation-thought-leaders/#comment-6 Sat, 24 Dec 2011 13:35:35 +0000 http://authenticreputation.com/?p=76#comment-6 Thanks for the kind comments, Mark

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