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	<title>authentic reputation</title>
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	<link>http://authenticreputation.com</link>
	<description>thoughts on building and managing corporate reputation</description>
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		<title>authentic reputation</title>
		<link>http://authenticreputation.com</link>
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		<title>Taking sides</title>
		<link>http://authenticreputation.com/2012/02/03/taking-sides/</link>
		<comments>http://authenticreputation.com/2012/02/03/taking-sides/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 22:02:44 +0000</pubDate>
		<dc:creator>Mark Bain</dc:creator>
				<category><![CDATA[General thoughts]]></category>
		<category><![CDATA[Issues]]></category>
		<category><![CDATA[crisis]]></category>
		<category><![CDATA[diversity]]></category>
		<category><![CDATA[issues]]></category>
		<category><![CDATA[Planned Parenthood]]></category>
		<category><![CDATA[Susan G. Komen for the Cure Foundation]]></category>

		<guid isPermaLink="false">http://authenticreputation.com/?p=233</guid>
		<description><![CDATA[The Susan G. Komen for the Cure Foundation reversed field today and announced that it would continue to fund breast cancer screening programs run by Planned Parenthood and its affiliates. But the firestorm sparked by the Komen foundation’s initial decision &#8230; <a href="http://authenticreputation.com/2012/02/03/taking-sides/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=authenticreputation.com&amp;blog=30548863&amp;post=233&amp;subd=authenticreputationdotcom&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>3</slash:comments>
	
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		<title>Required reading</title>
		<link>http://authenticreputation.com/2012/01/20/required-reading/</link>
		<comments>http://authenticreputation.com/2012/01/20/required-reading/#comments</comments>
		<pubDate>Fri, 20 Jan 2012 23:22:35 +0000</pubDate>
		<dc:creator>Mark Bain</dc:creator>
				<category><![CDATA[Thought leadership]]></category>
		<category><![CDATA[corporate communications]]></category>
		<category><![CDATA[integrated marketing communications]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[thought leadership]]></category>

		<guid isPermaLink="false">http://authenticreputation.com/?p=213</guid>
		<description><![CDATA[For those who want to take a deep dive into the field of communications, I highly recommend The Handbook of Strategic Public Relations and Integrated Marketing Communications. Edited by Clarke Caywood of Northwestern University, the second edition of this tome &#8230; <a href="http://authenticreputation.com/2012/01/20/required-reading/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=authenticreputation.com&amp;blog=30548863&amp;post=213&amp;subd=authenticreputationdotcom&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Handbook</media:title>
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		<title>Many happy returns</title>
		<link>http://authenticreputation.com/2012/01/19/many-happy-returns/</link>
		<comments>http://authenticreputation.com/2012/01/19/many-happy-returns/#comments</comments>
		<pubDate>Thu, 19 Jan 2012 17:30:08 +0000</pubDate>
		<dc:creator>Mark Bain</dc:creator>
				<category><![CDATA[Employee engagement]]></category>
		<category><![CDATA[General thoughts]]></category>
		<category><![CDATA[Issues]]></category>
		<category><![CDATA[employee engagement]]></category>
		<category><![CDATA[happiness]]></category>
		<category><![CDATA[Harvard Business Review]]></category>
		<category><![CDATA[trust]]></category>

		<guid isPermaLink="false">http://authenticreputationdotcom.wordpress.com/?p=194</guid>
		<description><![CDATA[Is “happiness” an emerging social trend and business priority? I’m seeing it more often these days, sometimes in surprising places. Why is that, and what does it mean? In Bhutan, happiness is a national priority. The kingdom’s government measures gross &#8230; <a href="http://authenticreputation.com/2012/01/19/many-happy-returns/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=authenticreputation.com&amp;blog=30548863&amp;post=194&amp;subd=authenticreputationdotcom&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Happiness</media:title>
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		<title>Authentic corporate reputations</title>
		<link>http://authenticreputation.com/2012/01/11/authentic-corporate-reputations/</link>
		<comments>http://authenticreputation.com/2012/01/11/authentic-corporate-reputations/#comments</comments>
		<pubDate>Wed, 11 Jan 2012 19:37:32 +0000</pubDate>
		<dc:creator>Mark Bain</dc:creator>
				<category><![CDATA[Authenticity]]></category>
		<category><![CDATA[authentic reputation]]></category>
		<category><![CDATA[authenticity]]></category>
		<category><![CDATA[candor]]></category>
		<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[transparency]]></category>
		<category><![CDATA[values]]></category>

		<guid isPermaLink="false">http://authenticreputation.com/?p=176</guid>
		<description><![CDATA[There’s a lot of talk right now about Mitt Romney’s authenticity – how warm, personable, in-touch and likeable he is. Romney’s comment a while back that “corporations are people” added to questions about his true nature and personality. I raise these &#8230; <a href="http://authenticreputation.com/2012/01/11/authentic-corporate-reputations/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=authenticreputation.com&amp;blog=30548863&amp;post=176&amp;subd=authenticreputationdotcom&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Reputation threats</title>
		<link>http://authenticreputation.com/2012/01/03/reputation-threats/</link>
		<comments>http://authenticreputation.com/2012/01/03/reputation-threats/#comments</comments>
		<pubDate>Tue, 03 Jan 2012 19:34:56 +0000</pubDate>
		<dc:creator>Mark Bain</dc:creator>
				<category><![CDATA[Issues]]></category>
		<category><![CDATA[Managing reputation]]></category>
		<category><![CDATA[CEO compensation]]></category>
		<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[corporate reputation management]]></category>
		<category><![CDATA[CSR]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[issues]]></category>

		<guid isPermaLink="false">http://authenticreputation.com/?p=144</guid>
		<description><![CDATA[Several issues threaten to dent and possibly damage corporate reputations in 2012. Here are five I plan to watch closely: Corporate taxes – In the broad debate about overall tax policy, corporate taxation sticks out. The official US corporate rate &#8230; <a href="http://authenticreputation.com/2012/01/03/reputation-threats/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=authenticreputation.com&amp;blog=30548863&amp;post=144&amp;subd=authenticreputationdotcom&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">bainmark</media:title>
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			<media:title type="html">Burning_Issues_Anim</media:title>
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		<item>
		<title>2012 predictions</title>
		<link>http://authenticreputation.com/2011/12/26/2012-predictions/</link>
		<comments>http://authenticreputation.com/2011/12/26/2012-predictions/#comments</comments>
		<pubDate>Mon, 26 Dec 2011 16:16:57 +0000</pubDate>
		<dc:creator>Mark Bain</dc:creator>
				<category><![CDATA[General thoughts]]></category>

		<guid isPermaLink="false">http://authenticreputation.com/?p=122</guid>
		<description><![CDATA[With crystal ball fired up and tongue planted firmly in cheek, I now step far out on a limb and offer five bold predictions for 2012: More lists &#8211; Given short attention spans, pundits of all persuasions will continue to &#8230; <a href="http://authenticreputation.com/2011/12/26/2012-predictions/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=authenticreputation.com&amp;blog=30548863&amp;post=122&amp;subd=authenticreputationdotcom&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://authenticreputation.com/2011/12/26/2012-predictions/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">bainmark</media:title>
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		<title>True corporate reputation management</title>
		<link>http://authenticreputation.com/2011/12/22/true-corporate-reputation-management/</link>
		<comments>http://authenticreputation.com/2011/12/22/true-corporate-reputation-management/#comments</comments>
		<pubDate>Thu, 22 Dec 2011 17:00:28 +0000</pubDate>
		<dc:creator>Mark Bain</dc:creator>
				<category><![CDATA[General thoughts]]></category>
		<category><![CDATA[Managing reputation]]></category>
		<category><![CDATA[corporate communications]]></category>
		<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[public relations]]></category>

		<guid isPermaLink="false">http://authenticreputation.com/?p=100</guid>
		<description><![CDATA[I have a few pet peeves. Just one of my many character flaws, I&#8217;m afraid. Here&#8217;s one peeve: corporate reputation management ≠ corporate communications. The latter may inform the former. But in theory and practice, these are not synonymous, interchangeable &#8230; <a href="http://authenticreputation.com/2011/12/22/true-corporate-reputation-management/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=authenticreputation.com&amp;blog=30548863&amp;post=100&amp;subd=authenticreputationdotcom&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">bainmark</media:title>
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			<media:title type="html">curmudgeon</media:title>
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		<item>
		<title>Corporate reputation thought leadership</title>
		<link>http://authenticreputation.com/2011/12/21/corporate-reputation-thought-leaders/</link>
		<comments>http://authenticreputation.com/2011/12/21/corporate-reputation-thought-leaders/#comments</comments>
		<pubDate>Wed, 21 Dec 2011 18:09:59 +0000</pubDate>
		<dc:creator>Mark Bain</dc:creator>
				<category><![CDATA[Thought leadership]]></category>
		<category><![CDATA[Arthur W. Page Society]]></category>
		<category><![CDATA[Brand & Reputation Management]]></category>
		<category><![CDATA[corporate communications]]></category>
		<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[corporate reputation management]]></category>
		<category><![CDATA[Council of Public Relations Firms]]></category>
		<category><![CDATA[Culpwrit]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[Reputation Institute]]></category>
		<category><![CDATA[reputationXchange]]></category>
		<category><![CDATA[thought leadership]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Weber Shandwick]]></category>

		<guid isPermaLink="false">http://authenticreputation.com/?p=76</guid>
		<description><![CDATA[Who are some of the thought leaders in corporate reputation management today? Here are a few of the experts I follow. I mentioned Charles Fombrun in my prior post. His colleagues at the Reputation Institute – Cees van Riel, Kasper &#8230; <a href="http://authenticreputation.com/2011/12/21/corporate-reputation-thought-leaders/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=authenticreputation.com&amp;blog=30548863&amp;post=76&amp;subd=authenticreputationdotcom&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">bainmark</media:title>
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		<title>My reputation management journey</title>
		<link>http://authenticreputation.com/2011/12/18/my-reputation-management-journey/</link>
		<comments>http://authenticreputation.com/2011/12/18/my-reputation-management-journey/#comments</comments>
		<pubDate>Sun, 18 Dec 2011 23:43:19 +0000</pubDate>
		<dc:creator>Mark Bain</dc:creator>
				<category><![CDATA[General thoughts]]></category>
		<category><![CDATA[Burson-Marsteller]]></category>
		<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[corporate reputation management]]></category>
		<category><![CDATA[integrated marketing communications]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[reputation team]]></category>

		<guid isPermaLink="false">http://authenticreputation.com/?p=47</guid>
		<description><![CDATA[A popular Chinese proverb says that a 1,000-mile journey begins with a single step. Though I started blogging on corporate reputation management in 2007, my personal journey in this field actually started decades earlier. In the mid-1980s, I participated in &#8230; <a href="http://authenticreputation.com/2011/12/18/my-reputation-management-journey/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=authenticreputation.com&amp;blog=30548863&amp;post=47&amp;subd=authenticreputationdotcom&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">bainmark</media:title>
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			<media:title type="html">MountainPath</media:title>
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		<title>Reputation rising</title>
		<link>http://authenticreputation.com/2011/12/18/reputation-rising/</link>
		<comments>http://authenticreputation.com/2011/12/18/reputation-rising/#comments</comments>
		<pubDate>Sun, 18 Dec 2011 22:39:22 +0000</pubDate>
		<dc:creator>Mark Bain</dc:creator>
				<category><![CDATA[General thoughts]]></category>
		<category><![CDATA[corporate reputation management]]></category>
		<category><![CDATA[Reputation Institute]]></category>
		<category><![CDATA[reputation management]]></category>

		<guid isPermaLink="false">http://authenticreputation.com/?p=11</guid>
		<description><![CDATA[This is actually the second iteration of authentic reputation. I started the first in early 2007. But after taking a demanding job later that year, the original blog went dormant and eventually dark. My interest in corporate reputation management never waned, however, &#8230; <a href="http://authenticreputation.com/2011/12/18/reputation-rising/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=authenticreputation.com&amp;blog=30548863&amp;post=11&amp;subd=authenticreputationdotcom&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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