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	<title>authentic reputation</title>
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	<link>http://authenticreputation.com</link>
	<description>thoughts on building and managing corporate reputation</description>
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		<title>authentic reputation</title>
		<link>http://authenticreputation.com</link>
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		<item>
		<title>Corporate brands and authenticity</title>
		<link>http://authenticreputation.com/2012/05/31/the-companies-behind-the-products/</link>
		<comments>http://authenticreputation.com/2012/05/31/the-companies-behind-the-products/#comments</comments>
		<pubDate>Thu, 31 May 2012 20:25:43 +0000</pubDate>
		<dc:creator>Mark Bain</dc:creator>
				<category><![CDATA[Authenticity]]></category>
		<category><![CDATA[Corporate character]]></category>
		<category><![CDATA[Managing reputation]]></category>
		<category><![CDATA[Reputation management]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Arthur W. Page Society]]></category>
		<category><![CDATA[authentic reputation]]></category>
		<category><![CDATA[authenticity]]></category>
		<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[corporate reputation management]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[reputationXchange]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[transparency]]></category>
		<category><![CDATA[trust]]></category>
		<category><![CDATA[values]]></category>
		<category><![CDATA[Weber Shandwick]]></category>

		<guid isPermaLink="false">http://authenticreputation.com/?p=336</guid>
		<description><![CDATA[More than a century before Al Gore invented the Internet, Abraham Lincoln observed: &#8220;Character is like a tree and reputation like its shadow. The shadow is what we think of it; the tree is the real thing.&#8221; Now, that analogy &#8230; <a href="http://authenticreputation.com/2012/05/31/the-companies-behind-the-products/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=authenticreputation.com&#038;blog=30548863&#038;post=336&#038;subd=authenticreputationdotcom&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Maple Tree</media:title>
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		<title>The social media landscape</title>
		<link>http://authenticreputation.com/2012/05/25/the-social-media-landscape/</link>
		<comments>http://authenticreputation.com/2012/05/25/the-social-media-landscape/#comments</comments>
		<pubDate>Fri, 25 May 2012 16:30:19 +0000</pubDate>
		<dc:creator>Mark Bain</dc:creator>
				<category><![CDATA[General thoughts]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://authenticreputation.com/?p=326</guid>
		<description><![CDATA[Having trouble making sense of the ever-changing social media landscape? Not sure what is what, and too busy to keep up with it all? If yes, then join me and a large, growing crowd. Here&#8217;s a supremely useful infographic, nicely sorted &#8230; <a href="http://authenticreputation.com/2012/05/25/the-social-media-landscape/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=authenticreputation.com&#038;blog=30548863&#038;post=326&#038;subd=authenticreputationdotcom&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Missing the point</title>
		<link>http://authenticreputation.com/2012/05/19/missing-the-point/</link>
		<comments>http://authenticreputation.com/2012/05/19/missing-the-point/#comments</comments>
		<pubDate>Sun, 20 May 2012 00:37:17 +0000</pubDate>
		<dc:creator>Mark Bain</dc:creator>
				<category><![CDATA[General thoughts]]></category>
		<category><![CDATA[Managing reputation]]></category>
		<category><![CDATA[Thought leadership]]></category>
		<category><![CDATA[authentic reputation]]></category>
		<category><![CDATA[Brand & Reputation Management]]></category>
		<category><![CDATA[Charles Fombrun]]></category>
		<category><![CDATA[corporate communications]]></category>
		<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[corporate reputation management]]></category>
		<category><![CDATA[crisis]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[Reputation Institute]]></category>
		<category><![CDATA[reputation management]]></category>
		<category><![CDATA[thought leadership]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://authenticreputation.com/?p=311</guid>
		<description><![CDATA[The quality of commentary on reputation management today is disappointing. There’s plenty of it, and the sheer volume creates buzz. But sadly, too much of this commentary misses the point. Much of what is written, tweeted and said about reputation &#8230; <a href="http://authenticreputation.com/2012/05/19/missing-the-point/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=authenticreputation.com&#038;blog=30548863&#038;post=311&#038;subd=authenticreputationdotcom&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>3</slash:comments>
	
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		<title>Reputation management hurdles</title>
		<link>http://authenticreputation.com/2012/04/30/297/</link>
		<comments>http://authenticreputation.com/2012/04/30/297/#comments</comments>
		<pubDate>Mon, 30 Apr 2012 22:00:22 +0000</pubDate>
		<dc:creator>Mark Bain</dc:creator>
				<category><![CDATA[General thoughts]]></category>
		<category><![CDATA[Managing reputation]]></category>
		<category><![CDATA[Reputation research]]></category>
		<category><![CDATA[Reputation teams]]></category>
		<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[corporate reputation management]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[issues]]></category>
		<category><![CDATA[reputation management]]></category>
		<category><![CDATA[reputation team]]></category>

		<guid isPermaLink="false">http://authenticreputation.com/?p=297</guid>
		<description><![CDATA[Why did I suggest in my last post that reputation management may have peaked? Not because it fails to deliver corporate value; companies with a disciplined and sustained approach to managing reputation typically enjoy higher share prices, revenues and profitability &#8230; <a href="http://authenticreputation.com/2012/04/30/297/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=authenticreputation.com&#038;blog=30548863&#038;post=297&#038;subd=authenticreputationdotcom&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://authenticreputation.com/2012/04/30/297/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">hurdles</media:title>
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	</item>
		<item>
		<title>Whither corporate reputation?</title>
		<link>http://authenticreputation.com/2012/04/24/whither-corporate-reputation/</link>
		<comments>http://authenticreputation.com/2012/04/24/whither-corporate-reputation/#comments</comments>
		<pubDate>Wed, 25 Apr 2012 02:39:42 +0000</pubDate>
		<dc:creator>Mark Bain</dc:creator>
				<category><![CDATA[General thoughts]]></category>
		<category><![CDATA[Managing reputation]]></category>
		<category><![CDATA[Charles Fombrun]]></category>
		<category><![CDATA[corporate communications]]></category>
		<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[corporate reputation management]]></category>
		<category><![CDATA[CSR]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[Reputation Institute]]></category>

		<guid isPermaLink="false">http://authenticreputation.com/?p=286</guid>
		<description><![CDATA[What&#8217;s the outlook for reputation management as a business and management discipline? Will it grow in acceptance and practice? Or will it fade, joining other sound concepts that, for various reasons, were unable to sustain support? My point of view &#8230; <a href="http://authenticreputation.com/2012/04/24/whither-corporate-reputation/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=authenticreputation.com&#038;blog=30548863&#038;post=286&#038;subd=authenticreputationdotcom&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://authenticreputation.com/2012/04/24/whither-corporate-reputation/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
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			<media:title type="html">bainmark</media:title>
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		<media:content url="http://authenticreputationdotcom.files.wordpress.com/2012/04/decline.png?w=300" medium="image">
			<media:title type="html">decline</media:title>
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	</item>
		<item>
		<title>Who&#8217;s responsible for managing reputation?</title>
		<link>http://authenticreputation.com/2012/02/29/whos-responsible-for-managing-reputation/</link>
		<comments>http://authenticreputation.com/2012/02/29/whos-responsible-for-managing-reputation/#comments</comments>
		<pubDate>Wed, 29 Feb 2012 23:48:40 +0000</pubDate>
		<dc:creator>Mark Bain</dc:creator>
				<category><![CDATA[Best practice]]></category>
		<category><![CDATA[Managing reputation]]></category>
		<category><![CDATA[Reputation teams]]></category>
		<category><![CDATA[corporate communications]]></category>
		<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[corporate reputation management]]></category>
		<category><![CDATA[Reputation Institute]]></category>
		<category><![CDATA[reputation management]]></category>
		<category><![CDATA[reputation team]]></category>

		<guid isPermaLink="false">http://authenticreputation.com/?p=270</guid>
		<description><![CDATA[I saw a blog post this week posing this question: which corporate function or department should have primary responsibility for managing corporate reputation worldwide? The author walked through several possible options but then declined to answer his own question. Well, &#8230; <a href="http://authenticreputation.com/2012/02/29/whos-responsible-for-managing-reputation/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=authenticreputation.com&#038;blog=30548863&#038;post=270&#038;subd=authenticreputationdotcom&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://authenticreputation.com/2012/02/29/whos-responsible-for-managing-reputation/feed/</wfw:commentRss>
		<slash:comments>9</slash:comments>
	
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			<media:title type="html">bainmark</media:title>
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		<media:content url="http://authenticreputationdotcom.files.wordpress.com/2012/02/alfrescologo1.jpg" medium="image">
			<media:title type="html">alfrescologo</media:title>
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		<item>
		<title>Linsanity</title>
		<link>http://authenticreputation.com/2012/02/14/linsanity/</link>
		<comments>http://authenticreputation.com/2012/02/14/linsanity/#comments</comments>
		<pubDate>Tue, 14 Feb 2012 20:45:02 +0000</pubDate>
		<dc:creator>Mark Bain</dc:creator>
				<category><![CDATA[Employee engagement]]></category>
		<category><![CDATA[General thoughts]]></category>
		<category><![CDATA[Harvard]]></category>
		<category><![CDATA[Jeremy Lin]]></category>
		<category><![CDATA[New York Knicks]]></category>
		<category><![CDATA[talent management]]></category>

		<guid isPermaLink="false">http://authenticreputation.com/?p=248</guid>
		<description><![CDATA[Jeremy Lin’s story is fascinating on many levels. But what intrigues me most is how so many basketball experts – coaches, scouts, writers, etc. – failed to spot Lin’s professional potential, especially in a sport where promising talent is scrutinized &#8230; <a href="http://authenticreputation.com/2012/02/14/linsanity/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=authenticreputation.com&#038;blog=30548863&#038;post=248&#038;subd=authenticreputationdotcom&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">bainmark</media:title>
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			<media:title type="html">Jeremy-Lin-Knicks</media:title>
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		<title>Taking sides</title>
		<link>http://authenticreputation.com/2012/02/03/taking-sides/</link>
		<comments>http://authenticreputation.com/2012/02/03/taking-sides/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 22:02:44 +0000</pubDate>
		<dc:creator>Mark Bain</dc:creator>
				<category><![CDATA[General thoughts]]></category>
		<category><![CDATA[Issues]]></category>
		<category><![CDATA[crisis]]></category>
		<category><![CDATA[diversity]]></category>
		<category><![CDATA[issues]]></category>
		<category><![CDATA[Planned Parenthood]]></category>
		<category><![CDATA[Susan G. Komen for the Cure Foundation]]></category>

		<guid isPermaLink="false">http://authenticreputation.com/?p=233</guid>
		<description><![CDATA[The Susan G. Komen for the Cure Foundation reversed field today and announced that it would continue to fund breast cancer screening programs run by Planned Parenthood and its affiliates. But the firestorm sparked by the Komen foundation’s initial decision &#8230; <a href="http://authenticreputation.com/2012/02/03/taking-sides/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=authenticreputation.com&#038;blog=30548863&#038;post=233&#038;subd=authenticreputationdotcom&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>3</slash:comments>
	
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			<media:title type="html">bainmark</media:title>
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		<media:content url="http://authenticreputationdotcom.files.wordpress.com/2012/02/pink_ribbon.png" medium="image">
			<media:title type="html">pink_ribbon</media:title>
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		<item>
		<title>Required reading</title>
		<link>http://authenticreputation.com/2012/01/20/required-reading/</link>
		<comments>http://authenticreputation.com/2012/01/20/required-reading/#comments</comments>
		<pubDate>Fri, 20 Jan 2012 23:22:35 +0000</pubDate>
		<dc:creator>Mark Bain</dc:creator>
				<category><![CDATA[Thought leadership]]></category>
		<category><![CDATA[corporate communications]]></category>
		<category><![CDATA[integrated marketing communications]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[thought leadership]]></category>

		<guid isPermaLink="false">http://authenticreputation.com/?p=213</guid>
		<description><![CDATA[For those who want to take a deep dive into the field of communications, I highly recommend The Handbook of Strategic Public Relations and Integrated Marketing Communications. Edited by Clarke Caywood of Northwestern University, the second edition of this tome &#8230; <a href="http://authenticreputation.com/2012/01/20/required-reading/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=authenticreputation.com&#038;blog=30548863&#038;post=213&#038;subd=authenticreputationdotcom&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://authenticreputation.com/2012/01/20/required-reading/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">bainmark</media:title>
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			<media:title type="html">Handbook</media:title>
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		<title>Many happy returns</title>
		<link>http://authenticreputation.com/2012/01/19/many-happy-returns/</link>
		<comments>http://authenticreputation.com/2012/01/19/many-happy-returns/#comments</comments>
		<pubDate>Thu, 19 Jan 2012 17:30:08 +0000</pubDate>
		<dc:creator>Mark Bain</dc:creator>
				<category><![CDATA[Employee engagement]]></category>
		<category><![CDATA[General thoughts]]></category>
		<category><![CDATA[Issues]]></category>
		<category><![CDATA[employee engagement]]></category>
		<category><![CDATA[happiness]]></category>
		<category><![CDATA[Harvard Business Review]]></category>
		<category><![CDATA[trust]]></category>

		<guid isPermaLink="false">http://authenticreputationdotcom.wordpress.com/?p=194</guid>
		<description><![CDATA[Is “happiness” an emerging social trend and business priority? I’m seeing it more often these days, sometimes in surprising places. Why is that, and what does it mean? In Bhutan, happiness is a national priority. The kingdom’s government measures gross &#8230; <a href="http://authenticreputation.com/2012/01/19/many-happy-returns/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=authenticreputation.com&#038;blog=30548863&#038;post=194&#038;subd=authenticreputationdotcom&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Happiness</media:title>
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