There’s a lot of talk right now about Mitt Romney’s authenticity – how warm, personable, in-touch and likeable he is. Romney’s comment a while back that “corporations are people” added to questions about his true nature and personality.
I raise these points not to judge Romney, but because they got me thinking about authenticity in the corporate context: what does corporate authenticity look like, and why does it matter? Continue reading
Several issues threaten to dent and possibly damage corporate reputations in 2012. Here are five I plan to watch closely: Continue reading
I have a few pet peeves. Just one of my many character flaws, I’m afraid.
Here’s one peeve: corporate reputation management ≠ corporate communications. The latter may inform the former. But in theory and practice, these are not synonymous, interchangeable concepts. Here’s why. Continue reading
Who are some of the thought leaders in corporate reputation management today? Here are a few of the experts I follow.
I mentioned Charles Fombrun in my prior post. His colleagues at the Reputation Institute – Cees van Riel, Kasper Nielsen and Anthony Johndrow, among others – also deserve mention. Continue reading
A popular Chinese proverb says that a 1,000-mile journey begins with a single step.
Though I started blogging on corporate reputation management in 2007, my personal journey in this field actually started decades earlier.
In the mid-1980s, I participated in a Continue reading
