For those who want to take a deep dive into the field of communications, I highly recommend The Handbook of Strategic Public Relations and Integrated Marketing Communications.

Edited by Clarke Caywood of Northwestern University, the second edition of this tome just hit the bookstores. The blurb on the inside flap calls this “the most authoritative, comprehensive resource of its kind” – and based on length alone (900+ pages), I don’t doubt that. Continue reading →